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Disconnect: Global Day Without Technology

In the era of constant technological innovation and information overload, it becomes almost impossible to “unplug” and slow down. According to the RescueTime, a time tracking tool which boosts productivity by controlling online activities, whilst the average person spends more than 3 hours on the phone every day, the number can reach as high as 4.5 hours for a more active smartphone user.

 

Seeing this increasing dependency on digital, it is important to introduce initiatives that would alter our habits and minimise the negative effects in the forthcoming future. Disconnect is a media campaign that aims to raise awareness about the adverse effects digital technology has on our lives and to promote a global day without technology. Taking a form of a website , it showcases infographics on the smartphone, internet and social media usage, pulls together the voices from a wider Digital Detox movement and, through a series of animations and posters, calls the viewer to take the action on 2 September: the day to revitalise this complicated relationship with technology being in the moment with each other. The essence of the project is to inspire a change: redefine what it means to be connected.

 

Explore on Instagram.

Poster Campaign:

Disconnect Global Day Without Technology Interactive Infographic
Disconnect Global Day Without Technology Poster Reconnect With Yourself
Disconnect Global Day Without Technology Poster Reconnect with Nature
Disconnect Global Day Without Technology Poster Reconnect with the World
Disconnect Global Day Without Technology Reconnect with Community
Flat Design Infographic
Disconnect Global Day Without Technology Value People
Disconnect Global Day Without Technology Challenge Always On

Instagram GIFs:

Reconnect With Community Disconnect Project
Disconnect Global Day Without Technology Rising Sun Ieva Vilcinskaite
Disconnect Global Day Without Technology Ieva Vilcinskaite
Inspire Day Without Technology Ieva Vilcinskaite Animation
Social Media Branding Sherry Turkle Alone Together
Social Media Branding Disconnect Project Google Design Ethicist
Social Media Branding Disconnect Project
Instagram Branding Ieva Vilcinskaite
Social Media Branding Tanya Goodin

Instagram Screenshots:

Social Media Screenshot Disconnect
Disconnect Social Media Screenshot 2
Disconnect Social Media Screenshot 3

Project in the Media Showcase:

University-of-Sussex-Showcase-2019-Disconnect-Ieva-Vilcinskaite

Visual Documentation of website: